Ideas
Ideas for making change work
Thoughts, useful questions, and the occasional challenge on change, AI, marketing, and the people who make it happen.
Change & transformation · September 2026
You can’t email your way to adoption
Before the next launch, ask four questions that show where the real work of change needs to happen.
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Got something you’re trying to change?
A challenge you’re trying to solve? An idea that needs a fresh perspective? Or simply too much to do and not enough experienced hands? I love a good problem.